Case Studies

hautemomslife_v2LA BABY SHOW VIP LOUNGE AND INFLUENCER PROGRAM: Manhattan Media, producers of the New York Baby Show launched their event in Los Angeles with the LA Baby Show and asked MomAngeles Media to facilitate introductions to the community, establish and run an influencer program and the VIP lounge at the event. We also hosted the Red Carpet in the VIP Lounge resulting in 22 interview videos plus an Event Overview that the event producers were able to use in their marketing.   The VIP Lounge (produced in partnership with Pop Your Shop) featured pampering and beauty from Blushington, Salon Mom, Golden Glo Tans, Soothe, Nail Garden and Original Good Goods and kids activities with Munchkin, City Moms and Bashery & Co. See all the pictures. See the videos.


SOCIAL REACH: More than 100 LA area bloggers attended the event resulting in an overall social media reach of more than 3.5M across twitter, Facebook and Instagram, more than 2.6M impressions on Instagram, 8.5M timeline deliveries in twitter, numerous blog posts and product reviews.

hautemomslife_v2ONE HAUTE SOIREE: Adrianna Costa (Haute Moms Life blogger and entertainment reporter on CNN and Extra) launched a new Podcast One show around the same time she was due with baby #2. We partnered with Moms in Media, Pop Your Shop and Au Fudge to throw her a family-friendly VIP party to celebrate. More than 40 VIPs: celebrities (including Ione Skye, Amy Paffrath, Nadia Bjorlin and Michelle Stafford) and influencers (Veena Crownholm, Erin Ziering, Kelly Nishimoto and Erin Matzkin) attended the event. See all the photos or follow #HauteMomsLife.

The event was co-sponsored by March of Dimes and PodcastOne and featured kids activities with Munchkin and City Moms App.

One Haute Soiree also featured more than than 18 brand activations: Alchemy 43, Au Fudge, Babyganics, Bashery & Co. BellyBandit, Coobie Seamless Bras, Erno Laszlo, Fujifilm Instax, Original Good Goods, Gotham Steel Pans, InstaTemp, The Lustr, Munchkin, Nesting Days, Pixels, The Pump Station & Nurtury, Seventh Generation and Skinfix Inc.

unGlue InstaUNGLUE: unGlue came to us to help get the word out about their new app and the solution it provides parents and kids when it comes to screen time management. We produced a panel discussion to position CEO and founder Alon Shwartz as part of the conversation about screen time management and an expert in this space with fellow experts Lori Getz, Dr. Victoria Dunckley and parenting expert and best selling author Samantha Ettus. We invited parents and influencers to attend the discussion and streamed it live on Facebook garnering more than 10,000 views in the first few days. We also established a Facebook group called the Digital Balance Council where industry experts and concerned parents can discuss this issue and learn from each other.


RESULTS: We established formative relationships for unGlue with leading experts, influencers and members of the media and established a formula for the event program and a core group from which the Digital Balance Council will grow. We introduced unGlue to several boutique agencies to help take the program national.

kathy king the wallNBC THE WALL: NBC Producer Andrew Glassman loved seeing videos of families enjoying watching his TV game show The Wall in social media that he decided to invite social media families to the actual set. MomAngeles hosted a special meet and greet with Andrew Glassman for a select group of family bloggers on his set at the Warner Brothers lot. Attendees go to take pictures on the stage and participate in Charity Game to raise money for their favorite charity. More than $2000 was raised that day. Several of the bloggers including MomAngeles stayed to watch the taping of the show.


RESULTS: We established relationships with influencers including Mrs. Kathy King, Round and Round Rosie and Selena Hughes of Beverly Hills / Hollywood Macaroni Kid. The social media posts from the event helped support local and national non-profits, gaining exposure for both the show and the organizations and we built awareness of the show among a core group of influential parents.

MA Rediscover CtrTINKERING CLUB LAUNCH AT REDISCOVER CENTER: The reDiscover Center retained MomAngeles to help them build awareness and gain registrations for their new after school and weekend #TinkeringClub program. This was a hyper-local initiative where flyers were strategically distributed to local businesses within a 5 mile radius of the center. MomAngeles posted pictures of the flyers at these local businesses on Instagram, Facebook and twitter, tagging the organizations in the posts to create a local community conversation in social media. MomAngeles supplemented the program with traditional Press Release distribution and placements in local newspapers and online media outlets targeted to the Culver City, Marina del Rey and Mar Vista areas. Then influencers were asked to join in the conversation, inviting their readers to an Open House to celebrate the launch of the new space and #TinkeringClub program.


SOCIAL REACH: The program resulted in significant increase of the reDiscover Center’s social media reach (more than 800% overall) and more than 100 attendees at the Open House. See the pictures on Facebook.

momfair live memMOMFAIR LIVE CONFERENCES: MomFair LIVE! is an annual recruiting and educational event that puts resources front and center with moms. Whether you want to work from home, write a book, launch a product company, transition back to an office environment or start a business we want to help. At every event we present options for “Career Moms” – career transitions, returning to the workplace, direct sales and its ability to increase your career momentum, what recruiters are looking for, how to update your resume, how to use Linked In and so much more. Our speakers and experts will inspire you, give you tips on staying relevant during your Homemaker days, share their stories, give you expert advice and hopefully help you on the path the earning an income while raising children.


SOCIAL REACH : Our twitter party to promote #MomFair placed us in the #4 spot trending on twitter,included 197 contributors, garnered 2.3 million impressions and had a reach of 648,000.

sarah michelle gellarFOODSTIRS LAUNCH: Getting a site up and running, launching a blog, establishing a social media program and building relationships with industry influencers is a lot for any one start up to do. During the beta launch for foodstirs, MomAngeles helped create a foundation for foodstirs digital marketing program. As web developers, writers and digital media addicts we also helped launch the first iteration of their website and assisted with day to day operations and general project management. We continue to support foodstirs via our MomAngeles site and Perks Program and look forward to all the great things they are implementing with their revised look and feel and new co-founder Sarah Michelle Gellar on board.

Tammin Sursok at Westfield PlaydatePLAYDATES: Westfield Century City approached MomAngeles to book programming for the relaunch of their monthly Playdates events for toddlers and preschool age kids. MomAngeles reached out to local businesses, authors, party entertainers, and causes to create a unique year-long program that offered something a little different with each event. The kick-off event featured mask making activities with Seedling, known internationally for wonderful craft kits that feature items kids can play with after they make them and P.S. ARTS changing the lives of children every day by bringing more arts opportunities to LA schools. The calendar included actress Tammin Sursok, Ruby of The Mother Co, Crayon Collection, Chudney Ross of Books & Cookies, Baby First, PJ Library and so many more! We then coordinated a monthly influencer program inviting different bloggers each month to cover the events and participate in ongoing twitter chatter. The program was a huge success, garnering rave reviews from Westfield and families visiting the mall. See photos on Instagram and on Facebook